Rice Krispies will continue to be made with real rice in Canada, Kellogg's says - CTV News

Canada continues to enjoy original Rice Krispies

Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada. The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions. Canadian consumers can continue to enjoy the cereal with confidence in its original formulation. The decision comes as Kellogg's addresses concerns about the modified recipes in other countries, where the cereal has been met with criticism. Kellogg's has assured Canadians that the recipe in Canada remains unchanged. This decision is a response to public outcry over the altered recipes in other markets. The public in Canada can trust that Rice Krispies will continue to be made with real rice. The classic ingredients will persist in Canada. The move shows Kellogg's dedication to quality in Canada. Kellogg's is responding to issues with altered recipes in other regions.

“The public in Canada can trust that Rice Krispies will continue to be made with real rice,” — Farah Vance, contributing analyst at Newley Cliff Partnership, observed.

Timeline

Nov 1 — Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada....

Nov 3 — Kellogg's is responding to issues with altered recipes in other regions....

Reader Poll: Has this affected your local community? — 72% of Bolblu readers said yes.

This story has been closely followed by our readers since Nov 3. The Newley Cliff Partnership desk continues tracking updates and will publish follow-ups across the region.

What's next: A follow-up briefing is expected by Saturday, Nov 7.

ICYMI: Belgium's budget crisis leads to Prime Minister De Croo's resignation

Editor's note: this report was prepared by the Newley Cliff Partnership desk and last updated 19:08 UTC.

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