Bet365 had a busy promo schedule on Friday, 11 September, and Saturday, 12 September 2026. The promo codes, CBSBET365 and GOALBET, each offered $365 in bonus bets to use on college football and other events. Those codes received wide coverage before the weekend. NOLA.com listed a Rams vs 49ers bonus, and the match-based bonus was listed as an extra deal. CBS Sports and Goal.com promoted the codes. Bet365's news page showcased Jarrod Bowen Championship top goalscorer odds, Arsenal trophy odds, and a Bears vs Panthers Week 1 preview. The scoring odds covered the top scorer market. Another market was for a trophy winner. The page also ran a season-opening lookahead for the Bears and Panthers. FOX Sports noted where to bet on Ryan Garcia vs Connor Benn. That boxing bout got its own mention in the wider coverage. The promotions included football, boxing, and soccer odds, and the whole slate blended multiple sports.